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Shoppers are adding to cart for the holidays

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Read the guide to get your CTV campaign live in time for the holiday rush.

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Neocloud
Microsoft Neocloud Deals Cross $60 Billion in AI Spending Frenzy

Microsoft is investing over $60 billion in third-party infrastructure to expand its AI cloud services.

This spending shows the growing need for powerful computing resources to run advanced AI models.

Infrastructure Expansion
The deals cover servers, networking, and storage, helping Microsoft keep up with competitors like Amazon and Google.

The company is focusing on speed and scale to meet enterprise demand for AI services

Impact on Cloud and Supply Chains
Analysts see this as a signal that AI workloads are driving huge changes in cloud infrastructure, making high-performance data centers more critical than ever.

These investments also affect global supply chains for chips and other hardware.

Shaping Enterprise Computing
Microsoft’s move illustrates how tech giants are shaping the future of enterprise computing with AI at the center.

Companies relying on cloud services may need to consider how these shifts impact cost, availability, and partnerships.

AI as a Driver of Change
The investment confirms that AI is not just a software trend—it’s redefining how cloud infrastructure is built and used.

AI Hardware
Amazon Inks $38 Billion Deal with OpenAI for Nvidia Chips

Amazon has signed a $38 billion deal with OpenAI to supply Nvidia AI chips. These chips will be used in hundreds of thousands across Amazon's global data centers.

This partnership shows how seriously Amazon is taking AI infrastructure.

Expanding AI Capacity
The deal will help OpenAI scale its AI models and services. By using Amazon's cloud network, OpenAI can reach more users and run more complex computations.

This is a clear signal that demand for AI computing power is growing fast.

Impact on the Cloud Market
This agreement highlights competition between cloud providers. Amazon aims to secure a strong position in AI services, competing with companies like Microsoft and Google.

High-value partnerships like this can shift how enterprises plan their cloud and AI strategies.

Supply Chain and Technology Implications
The deal also affects hardware supply chains, particularly for Nvidia chips.

Companies in the tech ecosystem need to watch how these large purchases influence chip availability and pricing.

Amazon's deal shows that AI is not just software—it drives major investments in global infrastructure and shapes the future of cloud services.

📺️ Podcast
The Consulting Con: Why Your AI Project Didn’t Deliver

For years, the world’s biggest consulting firms have promised to usher in an age of AI-powered business transformation. But behind the glossy sales decks and polished prototypes, a harsh reality has emerged: most consulting-led AI projects are missing the mark.

Executives are routinely dazzled with demos and sophisticated jargon—but left with little to show for massive investments.

The core issue? Large consultancies routinely push technology-first solutions without deeply engaging with a client’s actual business challenges.

Cookie-cutter approaches, misaligned incentives, and a focus on upselling the latest AI tools lead to projects that impress on the surface yet fail to deliver lasting impact. Instead of enabling true change, these projects often stall in pilot mode or solve problems that weren’t priorities in the first place.

The real fix is simple but radical: consulting needs to ditch the hype, listen to business leaders, and deliver solutions rooted in real business value—not just trending tech.

Cloud Spend
Enterprise spend on cloud jumps $7.5bn from previous quarter

Enterprise spending on cloud infrastructure jumped by $7.5 billion this quarter, marking a 28 percent growth compared to last year.

This is the fastest growth in three years and the eighth consecutive quarter of increases.

Generative AI Drives Demand
A key factor in the growth is the rising use of generative AI. Amazon leads in cloud adoption, but Microsoft and Google are also growing quickly.

AI workloads are pushing companies to invest heavily in cloud services.

Market Share and Revenue
AWS generated $33 billion in revenue this quarter, up from $30.9 billion, while Microsoft’s cloud revenue reached $49.1 billion and Google Cloud brought in $15.2 billion.

The top three providers hold 29 percent, 20 percent, and 13 percent market share, respectively.

Global Growth Patterns
The largest growth rates were in India, Australia, Indonesia, Ireland, Mexico, and South Africa. The US remains the largest market overall.

In Europe, the UK and Germany are the biggest, with Spain and Italy seeing strong growth.

Neocloud Impact
Tier two providers, including CoreWeave, OpenAI, Oracle, and Databricks, are seeing rapid growth. Revenues from GPU-as-a-service are growing over 200 percent per year.

Neocloud revenues are expected to reach $23 billion in 2025.

Cloud adoption continues to accelerate globally, fueled by AI, and is reshaping how enterprises plan their infrastructure investments.

Partnership
Vitality and Google Partner to Bring AI-Powered Health Solutions to Millions

Vitality and Google have teamed up to launch Vitality AI, a platform that uses AI to give people personalized health guidance.

The goal is to help millions make better choices for their health and extend healthy years.

How It Works
The platform combines Vitality’s health and lifestyle data with Google Cloud’s AI tools, including Vertex AI and Gemini models.

It looks at factors like activity, sleep, screenings, and wellness habits to provide practical recommendations.

Impact on Users
Users will get advice that fits their unique health profile. The system can help detect risks early, suggest preventive actions, and guide users toward healthier routines.

Early tests show improved screening rates and better early detection for conditions like cancer.

Insurance and Health Benefits
By guiding healthier behavior, the platform could lower healthcare costs and improve outcomes. It also offers value to insurers by reducing claims and boosting efficiency.

Older adults and people with chronic conditions may see the greatest benefits.

Data Security and Privacy
Google Cloud ensures that user data remains secure and private. Customers retain control over their information while benefiting from AI-driven insights.

Vitality AI represents a shift in healthcare, using AI to help people act on personal health data for better long-term results.

Network Infrastructure
Amazon announces US-Ireland subsea cable

Amazon Web Services (AWS) announced a new subsea cable called Fastnet that will connect Maryland in the US to County Cork in Ireland.

It is expected to be operational in 2028 with more than 320Tbps of capacity.

First Solo Project and Strategic Landing Points
Fastnet is Amazon’s first solo private subsea cable and the first to land in Maryland. Most Irish cables land near Dublin, Mayo, or Galway.

This cable will make County Cork a new gateway for transatlantic connectivity.

Economic and Technological Impact
Ireland's Prime Minister highlighted that Fastnet strengthens global connectivity, supports cloud computing and AI growth, and boosts economic competitiveness.

Maryland’s governor emphasized the project will foster innovation, jobs, and high-tech investment in the region.

Amazon’s Existing Subsea Investments
Amazon also participates in other cables like Havfrue, Hawaiki, Jupiter, and Marea, linking the US with Europe.

Collaborations with Vodafone are underway for additional connections between Ireland and the UK.

Fastnet shows how cloud giants are building infrastructure to increase global connectivity and reinforce strategic digital hubs.

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